About Us

We believe every business should have its own personal legal team.

High fees shouldn’t be the reason why you don’t have an attorney watching out for your business. At BizCounsel, we’re connecting small businesses with affordable small business attorneys that understand you and your business. Attorneys that not only protect your business, but grow and adapt with your business needs.

BizCounsel was developed by the team behind LegalZoom, a company that helped entrepreneurs start and form their businesses. With BizCounsel, our goal is to help you protect all the progress that you’ve made. From answering questions on hiring, to reviewing contracts, to even defending your business in court, we’re looking after your business so you can focus on what's important— your business.

Our Team

Brian Liu, Chief Executive Officer
Brian Liu leads the BizCounsel team and manages all aspects of the company’s operations. Prior to starting BizCounsel, he was Co-Founder and CEO of LegalZoom.
Arya Firoozmand, Chief of Customer Experience
Arya Firoozmand leads our customer experience team and oversees product innovation. Before starting BizCounsel, he was an insurance bad faith litigator.
Curt Brown, Chief Legal Officer
Curt Brown heads our legal compliance team. Prior to BizCounsel, he was an attorney at Irell & Manella. He was named Pro Bono Attorney of the Year by USC Law School.
Scott MacDonell, Chief Marketing Officer
Scott MacDonell heads our marketing department and oversees all client acquisition efforts. Scott previously was the Managing Director of Oxford Road and the Vice President of Marketing at LegalZoom.

Advisory Council

Brian Lee
Brian Lee co-founded LegalZoom.com, ShoeDazzle.com, and The Honest Company. Before his startup career, he was an attorney with Skadden Arps.
Eddie Hartman
Edward Hartman is a member of the faculty at Stanford Law School and formerly at Yale. He is also a co-founder of LegalZoom.com.
Sally Robertson
Sally Robertson is the former Vice President of Attorney Services at LegalZoom.com.
Howard Miller
Mr. Miller formerly served as President of the State Bar of California and Professor at USC Gould School of Law. He is currently a Chartered Arbitrator.
Hon. Peter Polos
Judge Polos spent eight years as a Superior Court Judge in Orange County, California. He presided on over 250 trials during his five years on the bench.
Robert Scott
Mr. Scott specializes in insurance bad faith law. He served as member of the State Bar’s Committee on Group Insurance Programs.
Ken Friedman
Ken Friedman is the Vice President of Legal and Government Affairs at LegalZoom.com, where he is responsible for risk management, government relations, and more.
Nina B. Ries
Nina Ries has extensive experience in business and real estate matters. She previously served three terms as President of the USC Gould School of Law Alumni Association.
  • Our commitment

    We’re Committed to You and Your Business

    At BizCounsel, we connect small business owners with licensed and dedicated business attorneys. Attorneys who not only strive to understand your business, but who also grow and adapt with your needs.

  • Our goal

    Our Mission

    Our mission is simple – to give every business owner easy access to affordable legal protection. By combining technology with tailored, one-on-one advice, we make sure that all businesses, not just Fortune 500 companies, get the legal help they need.

  • founders

    Created by the Founders of LegalZoom

    BizCounsel was developed by the team behind LegalZoom. We spent 15 years breaking barriers to make legal services more affordable. Now, we’re using that experience to help you protect what you’ve already built.

Our Team

  • Brian Liu

    Brian Liu
    Chief Executive Officer

    Brian Liu leads the BizCounsel team and manages all aspects of the company’s operations. Prior to starting BizCounsel, he was Co-Founder and CEO of LegalZoom.

  • Arya Firoozmand

    Arya Firoozmand
    Chief of Customer Experience

    Arya Firoozmand leads our customer experience team and oversees product innovation. Before starting BizCounsel, he was an insurance bad faith litigator.

  • Curt Brown

    Curt Brown
    Chief Legal Officer

    Curt Brown heads our legal compliance team. Prior to BizCounsel, he was an attorney at Irell & Manella. He was named Pro Bono Attorney of the Year by USC Law School.

  • Scott MacDonell

    Scott MacDonell
    Chief Marketing Officer

    Scott MacDonell heads our marketing department and oversees all client acquisition efforts. Scott previously was the Managing Director of Oxford Road and the Vice President of Marketing at LegalZoom.

Advisory Council

  • Brian Lee

    Brian Lee co-founded LegalZoom.com, ShoeDazzle.com, and The Honest Company. Before his startup career, he was an attorney with Skadden Arps.

  • Eddie Hartman

    Edward Hartman is a member of the faculty at Stanford Law School and formerly at Yale. He is also a co-founder of LegalZoom.com.

  • Sally Robertson

    Sally Robertson is the former Vice President of Attorney Services at LegalZoom.com.

  • Howard Miller

    Mr. Miller formerly served as President of the State Bar of California and Professor at USC Gould School of Law. He is currently a Chartered Arbitrator.

  • Hon. Peter Polos

    Judge Polos spent eight years as a Superior Court Judge in Orange County, California. He presided on over 250 trials during his five years on the bench.

  • Robert Scott

    Mr. Scott specializes in insurance bad faith law. He served as member of the State Bar’s Committee on Group Insurance Programs.

  • Ken Friedman

    Ken Friedman is the Vice President of Legal and Government Affairs at LegalZoom.com, where he is responsible for risk management, government relations, and more.

  • Nina B. Ries

    Nina Ries has extensive experience in business and real estate matters. She previously served three terms as President of the USC Gould School of Law Alumni Association.

About BizCounsel

BizCounsel, Inc. provides access to independent attorneys through a legal coverage plan. We believe that every business, not just the Fortune 500, should have easy access to experienced attorneys. As a BizCounsel member, you can talk to your attorney at any time without ever worrying about the cost.
Our head office is located at 6430 W. Sunset Blvd, Suite 505, Los Angeles, CA 90028.

See how BizCounsel can help your business

Learn More CALL 800-953-0075